July 2012.  Pivotal 5, Inc. (“Pivotal 5”) recently completed a growth capital transaction to support management’s strategic initiatives and help the Company achieve its objective of becoming a leading global wellness business. Access to the additional capital will enable Pivotal 5 to expand into new markets, service a broader range of customers and enhance its portfolio of new products. The Peakstone Group served as Pivotal 5’s exclusive financial advisor on the transaction.

Based in Chicago, Illinois, Pivotal 5 is a leading developer, marketer and distributor of a broad range of fitness, wellness and consumer products. The Company’s innovative brand and product development capabilities, coupled with its retail distribution expertise, have made it one of the fastest growing suppliers of branded fitness products in the industry.

Pivotal 5 has supplied products for some of the best-known brands throughout the U.S. and Europe while also developing its own portfolio of Company-owned brands, including Natural Fitness and Rejuvination.

For more information, please contact:

Eric Dziedzic
(312) 204-7300
edziedzic@peakstone.com